My Experiences

Being immersed in the social media & content industry for over 10 years’ has given me the opportunity to work for the following organisations, companies & athletes: the DP World Tour, England Rugby, LIV Golf/ Ripper GC, the All Blacks, Longines Global Champions Tour, WePlay, ITN Sport, Cam Smith, Thomas Pieters, Sophie Walker and Red Roses legend Sarah Hunter.

Ripper GC - LIV Golf

I’ve been working with the LIV Golf 2024 Team Champions Ripper GC since May 2023 as their Social Media & Strategy Lead. In this role I was originally tasked with improving the content on their channels, increasing engagements across all their social media platforms and further defining the Ripper GC tone of voice on social.

Having achieved all of those goals and grown the Ripper GC following by over 50,000, I was then tasked with growing Ripper’s fan database and loyalty reward programme. I’m proud of the work I’ve done at Ripper GC in making the team the second most engaged in the whole league (out of 14 & only behind Bryson DeChambeau’s franchise).

England Rugby

As Social Media Lead for England Rugby for 20 months I was responsbile for revamping & modernising their social media strategy across the England Men’s and Women’s sides in order to ensure the channels were staying up-to-date with industry trends and growing sufficiently.

During this period I improved the way the wider team covered both senior England sides through original storytelling and by taking many new ideas from ideation through to the execution stage. This was one of the main reasons why the channels enjoyed signifanctly better engagement rates.

As well as covering two men’s and women’s Six Nations campaigns, I also led on the strategy and coverage for the women’s Rugby World Cup in New Zealand.

The DP World Tour

I worked at the DP World Tour (then known as the European Tour) in a number of content roles for a period of over five years. Starting out in the website team I moved across to become Content Manager, before being promoted to the role of Senior Content Manager, where I was responsbile for all of the DP World Tour’s social media output and a team of 7 people.

During my time there I covered nearly 250 events, including 75 of the biggest events around the world where I was required on-site. I played a major part in growing the Tour’s social media following and reputation as an industry leader in social media storytelling.

Freelance work & other clients

I’ve also had the opportunity to work for the following clients & organisations: Cam Smith, Longines Global Champions Tour, ITN Sport, WePlay, the All Blacks, Sophie Walker, Sarah Hunter, Thomas Pieters and the ProAm Padel Tour.

These opportunities have enabled me to add to my skillset & experience. Some of the highlights of those experiences were working for the All Blacks, where I helped define their Rugby World Cup social media strategy - and covering the first four events of the Longines Global Champions Tour in the south of France, where I developed & implemented a new social media strategy for the prestigious show jumping tour.

Testimonials

  • “During his time at LIV Golf Adrian has taken the Ripper GC channels to another level through original content & storytelling, and by nailing the personality and tone of voice of the team on social media.”

    Andy O’Reilly, Senior Digital Channels Manager, LIV Golf

  • “Adrian really improved our social media channels and our strategy - bringing us in line with other sports and modernising our whole approach to content and social media, which is something we’re still benefiting from today.”

    Sean Elliss, Senior Web Manager, England Rugby

  • "It was great working with Adrian. He really improved the content on my channels, and gave my fans much more insight into my journey as a pro golfer, while also ensuring I retained my authenticity, which was really important for me.”

    Ryder Cup player Thomas Pieters